they ran away from the healthcare thing. by the time he cinched the nomination by march they forgot to pivot they forgot to do it. >> one thing they did a terrible job at they treated the media like a group. they would give briefings as a group. i'm a secretary by training and you can't treat the media as group. you have to get them fighting against themselves. give competition amongst reporters, you leak to one and you give one an interview and you sit down another so they are not all getting the same information and they are not able to gang up on you. >> jon: we talked about the fact there were so many polls taken. there was so much coverage of the campaign and the survey is interesting. pew study found that both campaigns did actually get more negative coverage, but the preponderance was far more the romney campaign. do the numbers surprise you, juan? >> it does surprise you. there is more balance there because i think the american people think the press thinks they were pro obama. >> numbers show they were. [ laughter ]